The image used is symbolical to the genre which is a key factor which I might consider using in my own advert, using a symbol relating to the song to illustrate it, rather than just using the image of the artist. I believe it was done in this case in order to distiguish thuis advert and make it loook unique, which contributes to generating fan interest.
The colour scheme is dark, contrasted with the white font throughout the page, which makes the text focus point of the page, while all other aspects also play a role in creting and transfering the atmosphere of the actual album.
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