Case Studies (CD, digipack, magazine advert) #8

I have chose this advert as a part of my research into similar products because the genre is the same as our video. The photograph chosen was well thought through because it features a close-up of the artist which adds a personal touch.The photograph itelf Also, it is a clever image composition because it allowed editors to layout the information without interfiering with the face of the artist as only the background is used for that. I will use this technique for my own advert. The fonts used are different for each part of the information which adds character of the band ton the advert. The name of the band is written in the most bold largest font which makes it a focus point. The title of the album is written in a font that was intended to translate some of the mood and emotion of the song and abum to the advert. Lower quartile of the page contains information about the new single and the album, all written in the same font but colours are switched between white and red to connote different sections and make it easy for the reader to folllow. All of the colours that dominate in this page follow with the colour scheme of the album cover which is placed at the bottom of the advert. I will consider incuding the album cover into my own advert.