This advert uses a lot of assumed knowledge as there are no
photographs of the artists it is assumed that the viewer will make a connection
between the symbol and the artist, as it relates to the image of the vocalist
of the band as he often wears feather in his hair when appearing in the videos
It is all light with the contrast of dark colours which is quite common feature
of many adverts by this band. The positioning of the object on the page is very
central which makes it a focus point and emphasizes its importance for the mood
of the image. Text is positioned at the bottom of the page to connote that it
is not the most important aspect of this advert. However, I believe that it is
much easier to relate to this advert only after you have heard the song
therefore it reduces the power of advertisement as it is only relevant to the
people who watched the video, instead of appealing to a wide range of audiences
and attract new people.
At the top of the page there is a logo that appears in all
of their adverts. It is important because the viewer can instantly relate the
font to the band and therefore a greater effect is achieved rather than if they
have put their name in just plane font.
The back cover has a big logo of the band located in the
centre, the transparency has been decreased so that it serves as a background
for the copyright information which is written in small dark font and also
positioned in the centre. The main aspect that stands out to me about this back
cover is that the focus point is not the copyright information but the names of
band members which are written in bold and positioned at the top of the page.
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