This band tends to release covers for each of their songs
according to the music videos. Each has elements that could be recognised by
the viewer and linked to the video. In this particular advert photographs are
used of all the band members wearing the same costumes as in the video. I
believe that it is very important to make these connections as it creates
certain mental associations for the viewers, also having photographs on the
advert may serve as an incentive for viewers to listen to the song even if they
have trouble remembering the name of the band after seeing this advert they
will be able to identify it.
Close-up shots are used in all four cases however the
composition of the shot is different every time. Using this type of shot is
important as it makes a greater connection with the viewer and they are more
likely to listen to the song after seeing this advert, therefore it helps to
get the music out there on the market, also as it is more recent song by this
band and they have an established fan base around the world it also serves as a
treat to fans.
Location of where the photographs were taken is also very
important in my opinion. It has been done in the studio against white backdrop
which not only links to the video but lightens the mood as well. Also,
professional environment enables appropriate lighting setup with numerous
soft-boxes. All of the pictures used are taken in high key lighting conditions
therefore aces are evenly lit in all four cases. The font of the band title is adapted to the images in the advert to create the same look and make the advert more coherent.
No comments:
Post a Comment