I have chosen this advert to be a part of my research for the CD pack because it is of the same genre of our song. The font is quite plane which is conventional in this stye of music adverts. It is maintained throughout the page, the only aspect that changes is the size of the font, which I think adds a sense of consistency to the advert and is something that I will need to look very closely at when making one for my own album. the font is white- it is done to maintain the style of the advert which is black&white and the white font also contrasts with the dark background which reinforces the fact that the text is the focus point. The main parts of the information are written in a large font whereas information which is not as significant but still has to be in the advert is placed at the bottom of the page in white small font. I will try and adapt this technique for my own magazine advert.
The image itself is a full-body shot of the whole band which connotes equality and unity in the band. I like the shot type that is used and will consider using it in my own advert, but I will not incude the whole band because I believe that it should be based on the video we have produced previously and it will therefore only make sense to make it so ony the main singer is in the shot. The artists are all dressed up in clothes reevant and conventioal to the genre which I think is also very usefull in this particular image because it adds to the overal feel of the advert and the message that was intended to be sent, which the reader of the magazine will use as a tool in constructing their initial reaction an opinion of the band as well as the album itself.
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